UNIT 12 International Marketing
Page 15 Vocabulary
A
1. Because
of tight government
bureaucracy company profits could not
be taken out of the country.
2. Red
tape and other examples of income distributions hinder
a company’s entry into a market
3. The
country is attractive to exporters because it has enjoyed political stability for the last 50 years.
4. The purchasing behavior of consumers can be
describe as their buying habits.
5. The
economic
situation is improving leading to a
rise in employment.
6. Monetary
regulation is
a term used by economists to describe how wealth is shared in a country.
B
1. The
benefits are the economic become stable to, and the country also become
attractive
2. The
economic is wonderful, it is becoming stable in many rural areas.
3. It’s
possible. Because the economic distribution nowadays is expanding rapidly.
C
1. D.
Declining market
2. B.
Focus group
3. D.
Market niche
4. B.
Overseas market
5. C.
Bring out a product
6. A.
Slogan
7. D.
manufacturer
D
1. Increase
in product and service
2. Hewlett-packard
3. Domestic
4. Withdraw
a market
5. Slogan
6. Retailer
sells product one by one, wholesale sells many products at once.
Page 16 Reading
A
1. Coffee, tea, hot chocolate
2. Mostly hot chocolate, I don’t like coffee
3. Milk, sugar, barista, bitter, black
Page 17 Reading
B
1. Chile
2. Peru
3. Mexico
4. US
5. Argentina
C
1. 1971
2. a. North America =
3.907
b. The rest of the world = 1.180
3. a. North America =
1.378
b. The rest of the world = 1.517
4. Japan
5. Capital Cities
6. The company was forced to globalize because it had
saturated its home market, the Japanese experience hasn’t been a happy one,
security concerns forced the company to retreat from Israel and the anti –
globalization movement now has starbucks stores on its hit list.
D
a. A product: launch, introduce, license, withdraw
b. A market: retreat from, penetrate, phase out,
saturate
Page 19 Language Review
A
1. Consumers
2. Mass market
3. Supermarket
4. Capita consumption
5. Anti globalitation
B
1. Leader
2. Sector
3. Manager
4. Exchange
5. Contract
6. Conditions
7. Rise
C
1. Sales figures realy impressive
2. New public relations department
3. Research market programme highly ambitious
4. Expanding everseas operations
5. Balance sheet improving rapidly
6. Rate exchange extremely volatile
7. Marketing report highly confidential
Unit 13 Building Relationship
Page 23 Vocabulary Descrbing Relations
A
Positive: cement, develop, encourage, establish,
improve, maintain, strengthen, promote, restore, restore, resume.
Negative: foster, cut off, disrupt, endanger,
jeopardise, damage, sour, undermine.
B
1. Damage
2. Establish
3. Strengthened
4. Undermined
5. Improving
6. Disrupted
7. Cut
off
8. Jeopardised
9. Building
up
10. fostered
C
1. e.
To strain relations between the two leading french software companies
2. d.
Is causing stormy relations with some of company’s suppliers
3. a.
Are a credit to its highly effective PR Departement
4. b.
Have cemented relations between the two companies
5. c.
It’s close relations with
several major foreign investors have been jeopardised.
Page 24 Reading
A
c.
Insurance
B
166: AIG Capitisation
1992: AIG was the first foreign insurer to be allowed
into China
1919: In China as with the rest of Asia, AIG main
advantage over its competitors is its long standing present
80.000: Amount of employees in AIG
130: Amount of countrie where AIG exist
C
Maurice Greenberg: AIG’s Chairman
Cornelius Vander Starr: 27 years old American
entrepreneur
Edmund Tse: someone who runs the Asia operations and
life assurance worldwide
Page 26 Language Review
C
1 . We can’t hold the meeting tomorrow. We’ll have to
call the meeting off tomorrow.
2 . Let’s have the presentation next week – we’re too
busy at the moment.
3 . We always know our suppliers will meet their
deadlines.
4 . We have now established a first class distribution
network in Europe.
5 . Could you please prepare a contract as soon as
possible?
6 . Could you fix a meeting with them for next week?
7 . We’ve kept the same market share as we had last
year.
8 . The new sales manager is very popular with his
team.
Unit 14 Culture
Page 99 Vocabulary
A
1. We
don’t have to wear business suits at the end of the week. My company has a
system of casual Fridays
2. In many
Banks, staff can’t weat what they like. They have to wear uniforms
3. For two
weeks each month, I work at night. I can’t sleep during the day. I hate shift
work
4. We have a flexible hours system in our
office. Some people work from 9 a.m to 5 p.m.; others work from 10 a.m to 6
p.m.
5. I am so
busy at the moment that I worked on New Year’s Day, which is a public holiday
6. How
many days annual leave do you get in your company?
7. We
often speak on the phone but never face to face
8. He
sends us an email in the post each month.
9. Our
department starts everyday with an informal meeting. It is very relaxed
10. Companies
have an Annual General Meeting (AGM) once a year. It is a very formal meeting,
with a lot of people
11. In some
countries, the company culture is formal. Staff use first name when speak to
each other
12. What’s
your job title now? Are you ‘Chief Executive’?
B
a.
Uniforms? Yes, because doesn’t need to be confused to use clothes to the
office
b. Casual
Friday? Yes, because not get bored
c. A lot
of formal meetings? No, because sometimes we needs a relaxing time for
discussion
d. Flexible
hours? No, because we will not be disclipined with flexible hours
Page 101 Language Focus 1
A
1. Our
online business is bad. We should develop a better website
2. Our
team is working too many hours. We should speak to our boss
3. The
meeting is very important. We shouldn’t be late
4. She
wants to visit a lot of customers in Spain. She should stay three days
5. We have
to cut costs. You shouldn’t buy an expensive computer
B
1. I don’t
think he should go to Paris next week
2. You
shouldn’t buy a franchise
3. She
should take the customers to an expensive restaurant
4. I don’t
think we should launch the new product now
5. My boss
don’t thinks it is too late to send the report now
6. We
shouldn’t order online
102 Reading
A
1. B
2. E
3. D
4. A
5. C
B
Body Shop
McDonald’s
C
1. False
2. False
3. True
4. False
5. False
6. True
7. False
8. True
103 Language Focus 2
A
1.
Passenger
2. Flight
attendant
3. Flight
attendant
4.
Passenger
5. Flight
attendant
6.
Passenger
7. Flight
attendant
8. Flight
attendant
9.
Passenger
10. Flight
attendant
C
1. Could I
use the phone, please?
2. Could I
hear what you say, please?
3. Could I
call the taxi, please?
4. Could
you tell me the way to the station, please?
5. Could I
pay by credit card, please?
6. Could
you recommend me the good reastaurant, please?
7. Could I
have the map of the city, please?
Page 105 Writing
KELLY’S BANK
Subject
: New ideas from head office
Date 10 January 2017
Participants
: HRD
|
Agenda Item
|
Decision
|
Reason
|
Action
|
|
1. Staff
to use first names
|
Agree
|
So that staff can get to
know each other
|
HRD make the sign of the
identifier is cool
|
|
2. Staff
to dress casually on Fridays
|
Agree
|
So that staff can be
creative with the style of each
|
