Tugas Bahasa Inggris Bisnis 1 Bulan ke - 4

UNIT 12 International Marketing

Page 15 Vocabulary

A

1.      Because of tight government bureaucracy company profits could not be taken out of the country.

2.      Red tape and other examples of income distributions hinder a company’s entry into a market

3.      The country is attractive to exporters because it has enjoyed political stability for the last 50 years.

4.       The purchasing behavior of consumers can be describe as their buying habits.

5.      The economic situation is improving leading to a rise in employment.

6.      Monetary regulation is a term used by economists to describe how wealth is shared in a country.

B

1.      The benefits are the economic become stable to, and the country also become attractive

2.      The economic is wonderful, it is becoming stable in many rural areas.

3.      It’s possible. Because the economic distribution nowadays is expanding rapidly.

C

1.      D. Declining market

2.      B. Focus group

3.      D. Market niche

4.      B. Overseas market

5.      C. Bring out a product

6.      A. Slogan

7.      D. manufacturer

D

1.      Increase in product and service

2.      Hewlett-packard

3.      Domestic

4.      Withdraw a market

5.      Slogan

6.      Retailer sells product one by one, wholesale sells many products at once.

Page 16 Reading

A

1. Coffee, tea, hot chocolate

2. Mostly hot chocolate, I don’t like coffee

3. Milk, sugar, barista, bitter, black

Page 17 Reading

B

1. Chile

2. Peru

3. Mexico

4. US

5. Argentina

C

1. 1971

2. a. North America     = 3.907

b. The rest of the world          = 1.180

3. a. North America     = 1.378

b. The rest of the world          = 1.517

4. Japan

5. Capital Cities

6. The company was forced to globalize because it had saturated its home market, the Japanese experience hasn’t been a happy one, security concerns forced the company to retreat from Israel and the anti – globalization movement now has starbucks stores on its hit list.

D

a. A product: launch, introduce, license, withdraw

b. A market: retreat from, penetrate, phase out, saturate

Page 19 Language Review

A

1. Consumers

2. Mass market

3. Supermarket

4. Capita consumption

5. Anti globalitation

B

1. Leader

2. Sector

3. Manager

4. Exchange

5. Contract

6. Conditions

7. Rise

C

1. Sales figures realy impressive

2. New public relations department

3. Research market programme highly ambitious

4. Expanding everseas operations

5. Balance sheet improving rapidly

6. Rate exchange extremely volatile

7. Marketing report highly confidential

Unit 13 Building Relationship

Page 23 Vocabulary Descrbing Relations

A

Positive: cement, develop, encourage, establish, improve, maintain, strengthen, promote, restore, restore, resume.

Negative: foster, cut off, disrupt, endanger, jeopardise, damage, sour, undermine.

B

1.      Damage

2.      Establish

3.      Strengthened

4.      Undermined

5.      Improving

6.      Disrupted

7.      Cut off

8.      Jeopardised

9.      Building up

10.  fostered

C

1.      e. To strain relations between the two leading french software companies

2.      d. Is causing stormy relations with some of company’s suppliers

3.      a. Are a credit to its highly effective PR Departement

4.      b. Have cemented relations between the two companies

5.      c. It’s close relations with several major foreign investors have been jeopardised.

Page 24 Reading

A

c.       Insurance

B

166: AIG Capitisation

1992: AIG was the first foreign insurer to be allowed into China

1919: In China as with the rest of Asia, AIG main advantage over its competitors is its long standing present

80.000: Amount of employees in AIG

130: Amount of countrie where AIG exist

C

Maurice Greenberg: AIG’s Chairman

Cornelius Vander Starr: 27 years old American entrepreneur

Edmund Tse: someone who runs the Asia operations and life assurance worldwide

Page 26 Language Review

C

1 . We can’t hold the meeting tomorrow. We’ll have to call the meeting off tomorrow.

2 . Let’s have the presentation next week – we’re too busy at the moment.

3 . We always know our suppliers will meet their deadlines.

4 . We have now established a first class distribution network in Europe.

5 . Could you please prepare a contract as soon as possible?

6 . Could you fix a meeting with them for next week?

7 . We’ve kept the same market share as we had last year.

8 . The new sales manager is very popular with his team.

Unit 14 Culture

Page 99 Vocabulary

A

1.       We don’t have to wear business suits at the end of the week. My company has a system of casual Fridays

2.       In many Banks, staff can’t weat what they like. They have to wear uniforms

3.       For two weeks each month, I work at night. I can’t sleep during the day. I hate shift work

4.       We have a flexible hours system in our office. Some people work from 9 a.m to 5 p.m.; others work from 10 a.m to 6 p.m.

5.       I am so busy at the moment that I worked on New Year’s Day, which is a public holiday

6.       How many days annual leave do you get in your company?

7.       We often speak on the phone but never face to face

8.       He sends us an email in the post each month.

9.       Our department starts everyday with an informal meeting. It is very relaxed

10.   Companies have an Annual General Meeting (AGM) once a year. It is a very formal meeting, with a lot of people

11.   In some countries, the company culture is formal. Staff use first name when speak to each other

12.   What’s your job title now? Are you ‘Chief Executive’?

B

a.       Uniforms? Yes, because doesn’t need to be confused to use clothes to the office

b.      Casual Friday? Yes, because not get bored

c.       A lot of formal meetings? No, because sometimes we needs a relaxing time for discussion

d.      Flexible hours? No, because we will not be disclipined with flexible hours

Page 101 Language Focus 1

A

1.       Our online business is bad. We should develop a better website

2.       Our team is working too many hours. We should speak to our boss

3.       The meeting is very important. We shouldn’t be late

4.       She wants to visit a lot of customers in Spain. She should stay three days

5.       We have to cut costs. You shouldn’t buy an expensive computer

B

1.       I don’t think he should go to Paris next week

2.       You shouldn’t buy a franchise

3.       She should take the customers to an expensive restaurant

4.       I don’t think we should launch the new product now

5.       My boss don’t thinks it is too late to send the report now

6.       We shouldn’t order online

102 Reading

A

1.       B

2.       E

3.       D

4.       A

5.       C

B

Body Shop

McDonald’s

C

1.       False

2.       False

3.       True

4.       False

5.       False

6.       True

7.       False

8.       True

103 Language Focus 2

A

1.       Passenger

2.       Flight attendant

3.       Flight attendant

4.       Passenger

5.       Flight attendant

6.       Passenger

7.       Flight attendant

8.       Flight attendant

9.       Passenger

10.   Flight attendant

C

1.       Could I use the phone, please?

2.       Could I hear what you say, please?

3.       Could I call the taxi, please?

4.       Could you tell me the way to the station, please?

5.       Could I pay by credit card, please?

6.       Could you recommend me the good reastaurant, please?

7.       Could I have the map of the city, please?

Page 105 Writing

KELLY’S BANK

Subject                :  New ideas from head office

Date                       10 January 2017

Participants        :   HRD

Agenda Item	Decision	Reason	Action
1.       Staff to use first names	Agree	So that staff can get to know each other	HRD make the sign of the identifier is cool
2.       Staff to dress casually on Fridays	Agree	So that staff can be creative with the style of each